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Our apparels category is one of the top performing categories on amazon.in and was the highest selling product category by units, for Amazon.in in the recently concluded Great Indian Sale,” Sirdeshmukh added. Home grown e-commerce website – Flipkart also said that they have had increase in traction from both men and women during its recently concluded Big 10 sale. On celebrating its 10 year anniversary, Flipkart was promoting deals on consumer electronics like Samsung Galaxy, Google Pixel, Apple iPhone 6S, Panasonic HD TV, Air Conditioner brands and Moto G5 Plus all with discounts up to 15-20%. This led to increase in men’s apparel sales and footwear. “On day 2 of the sale (May 15), Flipkart was seen promoting deals on mobiles which led to a huge spike in sales of relevant cross categories like men's clothing and men's footwear,” Rishi Vasudev, Head, Flipkart Fashion said. However, sales were favourable in garnering female attention as well. “There has been a 3x increase in female shoppers on Flipkart Fashion as compared to non-sale days on the back of several attractive offers across fashion online boutiques categories for women,” Vasudev added. He further added, “Flipkart Fashion in particular has been a force multiplier for us and we are seeing more and more customers shop across men’s, women’s and kids fashion.” The company claimed to offer 99% of styles on sale. “Over 40% of Flipkart Fashion’s offerings during the sale are special merchandise units exclusively developed by well established brands for Flipkart, across men’s and women’s fashion such as Lee, Wrangler, Puma, Woodland, Fossil, Carlton London, Chemistry and Ferrari to name a few,” Vasudev said. Though men may not be too indecisive over that cashmere sweater they sure do spend more on e-commerce website in comparison to women. A report by Credit Suisse on January 12 showed that 80% men spend on e-tailing as compared to 20% women.

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The online store selling your dream French-girl wardrobe at a fraction of the cost The online store selling your dream French-girl wardrobe at a fraction of the cost Imagine this: you get access to one of Paris's coolest It-girls and her closet. You get to take whatever you want — think Chanel, Miu Miu cheap clothes online and Givenchy — and she sells it to you for a fraction of the original price? Sounds good? Think that, but multiplied by thousands — or 3,500 new items a day — and you’ve got Vestiaire Collective.  Co-founded in 2009 by Parisian Fanny Moizant, Vestiaire Collective has previously only been available in Europe and the US, but news it's shipping to Australia (as of now) has officially changed the game when it comes to luxury shopping. The concept is simple. Vestiaire Collective provides an online space to buy and resell luxury items at a fraction of their original price, all in a trusted environment thanks to a three-step authentication process; basically, we’re talking luxury shoes, bags and clothing for prices you can actually afford.  “I had spotted a change in the way people were selling clothes online. Lots of people were starting to resell pieces, but they didn’t have any way of doing that safely and securely,” Moizant says of starting Vestiaire Collective.  With a community of over six million people and favoured by models, bloggers and celebrities (Thandie Newton and Rachel Weisz are fans) once each item has been popped online and sold, they are sent via Paris to be checked by the Authenticity department before being passed on to the Quality Control department.  With almost 30,000 submissions a week (or 4,500 a day) a team of curators and authentication experts then edit down submissions, honed according to key fashion trends, labels and exclusivity. Co-founder and director of product, Sophie Hersan says it’s this authentication process which has allowed the site to stand out from others, citing the importance of the trust that customers put into the company as a core pillar of what they do.   “Fighting the sale of counterfeit fashion online lies at the heart of the Vestiaire Collective model,” she says.

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Mandatory credit Kyodo/via REUTERS ABU, Japan About 100 school children and their parents are holding a clean-up on the field of the local elementary school in this small fishing and farming town, when an alarm warns of an impending missile attack and they run for the school gymnasium. The siren "rang all of a sudden while we were picking grass, so that scared me," said Taison Ito, a 10-year-old fifth grader. "It's something close to our daily lives," said parent Kanako Ono, adding that news about North Korea and missile tests is always in newspapers and on TV. Sunday's evacuation drill in this town of 3,500 people some 760 km (475 miles) west of Tokyo involved a simulated North Korean missile attack as more Japanese towns and cities take steps to brace for what they hope will never happen. North Korea has been increasing the number of its missile test launches in recent months, launching 12 so far this year and three last month, with many splashing into the Sea of Japan, some inside Japan's exclusive economic zone, which extends up to 200 miles from its shores. Tokyo has repeatedly condemned the test launches, which are in violation of U.N. resolutions. Prime Minister Shinzo Abe's government earlier this year instructed municipalities to hold evacuation drills, heightening a sense of urgency among the online clothes shopping public. Security experts say the drills won't necessarily protect everyone from ballistic missiles, but going through the evacuation procedure in a simulated situation will help people survive in an actual attack. "It's hard to say how many people will be saved and how much effect it will have.